Envisioning, Enabling and Enacting: Metamorphosing the Enterprise

Previous evolution models have an intuitive logic and attempt to delineate an organic approach to organisational development and growth. They fail typically, to look at the recognition and release of individual talent and organisational capability. This paper reviews the position taken by these approaches and presents an alternative model of organisational growth. The paper demonstrates that the foundation for successful enterprise is for the abilities of three founder types termed Envisioners, Enablers and Enactors to align around a unifying vision or shared mission. These leadership roles define and process creativity from initial principle through to practical implementation. This relational and motivational alignment is a condition for the proposed Egg to Butterfly EtB organisational growth model and is likened to its enabling DNA for releasing the potential of the enterprise through sustainable metamorphic progression. The theoretical model provides a fresh insight into growing enterprises, based on these three dimensions, being engaged throughout the metamorphic progression.